Behavior-focused strategies aren't only cropping up in exhibit experiences, but across convention centers, too. Assumptions are out, and what’s driving action is in. Taking meetings in a quiet pod between floor visits and tracks? Letting attendees customize human dog treats with the same care they give their furry best friends? Check and check.   "The small glass jars, the names, and the sound, created a tunnel that took some courage to step into," our trade shows editor Anna Huddleston writes. More coverage from ASCO 2026. EM Exhibit Strategies: September 2026 ……Read More + Last Month's Exhibit Strategies   About Exhibit Strategies Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show and field marketing teams, and features exclusive reports on exhibit trends and best practices, case studies, and Q&As. Story ideas and news, Anna Huddleston: ahuddleston@accessintel.com Advertising opportunities, Susanna Lione: slione@accessintel.com, Jon McLoughlin: JMcLoughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook