Event Marketer's Exhibit Strategies
Wood is warming up show floors this season. The material helped Boehringer Ingelheim strengthen its sustainability story around patients, people and planet (check out the brand's use of FSC-certified wood and use of food-grade oils). At Surf Expo, wood elements influenced welcoming vibes at the convention center. And at Expo 2025 in Japan this spring, the U.S. pavilion will feature wood facades in addition to other resuable elements.
10 Minutes With...
Q&A: John Blyth of Ricoh Discusses Changing the Conversation
Following the brand's success at Drupa's grand return to Düsseldorf, Germany, we reached out to Blyth to talk change, budget saves and exhibit design… Read More
Field Report
Five Design and Activation Trends from Vision Expo West 2024
Vision Expo West overlapped with optical fair Silmo Paris this year, but international attendance was still up, year over year, according to show officials… Read More
Sustainability
Natural Essence: Inside Boehringer Ingelheim’s Sustainable Exhibit 
Boehringer Ingelheim has set out to bring real, tangible change to its exhibition practices. We take a deep dive into the decision-making processes for ASCO 2024… Read More
Field Report
Top 10 Beachy Booth Builds that Made Waves at Surf Expo
Relaxed vibes, longboards as transportation, open-door deals, and even a bus—inside top exhibit experiences at the show for watersports and coastal industries… Read More
Partner Content

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Design Inspiration
A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka
When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world. Here's how the U.S. plans to show up… Read More
Field Report
Walls, Wellness and Interactive Art at the MAGIC / Project Shows
MAGIC, Project, and Sourcing at Magic returned to Las Vegas, bringing unique exhibitor perspectives and activations for diverse apparel markets… Read More
News Briefs
Trade Show Industry Updates: Company News, Data, Trends
This month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates… Read More
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Contact the editors
Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: [email protected].
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