From a content studio disguised as a subway car (shoutout to Violife's Wildly Good City exhibit experience at Natural Products Expo West) to a Zen garden juxtaposed with a cast of excavators (Hitachi at CONEXPO-CONN/AGG), purposeful spaces and energy plays are some of the ways corporate exhibitors are driving conversation and connection at shows.    At Natural Products Expo West 2026, packed with enticing brand displays and equally enticing samples, La Croix leaned into a halo effect for its latest spring flavors. The Taste of Engagement The 20 Best Exhibits from Natural Products Expo West If your soda doesn’t pack protein and your gummies, creatine, then you need to up your snacking game… Read More From Zen to Spectacle Big Machines and Big Stories at CONEXPO-CON/AGG We joined more than 140,000 construction professionals for the show, held every three years. Our report on the exhibitors that crushed it… Read More Dream-Home Vibes  Inside Design & Construction Week’s Last Hurrah in Orlando Many exhibits had a strong focus on AI in the home design space, but analog demos also pulled in plenty of crowds… Read More Sustainability How Leftover Wood is Helping L.A.-area Communities Rebuild After a recent trade show, the Los Angeles Convention Center was strapped with more than 8,000 pounds of wood. Here's what happened next… Read More Partner Content Are You Designing for Earned Attention? NRF 2026 made one thing clear. Exposure is easy. Impact is not. Sparks unpacks why the future belongs to brands that create meaningful, experience-driven connections. When audiences choose to engage, attention compounds. Dive into insights from retail’s biggest stage and see how innovators are redefining what performance really means... Read More Hot Takes Event Profs Weigh in on the Biggest EuroShop Trends From a flipped mountain to a fruit Eiffel Tower and floating carts, EuroShop 2026 once again lived up to its claim as the “Global Retail Festival”… Read More + Last Month's Exhibit Strategies   10 Minutes With Todd Fairbairn, Head of Marketing and Brand, Emotiv Mobility Throwback: Six Trade Show Exhibit Trends from 2016 Field Report: Exhibit Ideas from World of Concrete 2026 About Exhibit Strategies Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show and field marketing teams, and features exclusive reports on exhibit trends and best practices, case studies, and Q&As. Story ideas and news, Anna Huddleston: ahuddleston@accessintel.com Advertising opportunities, Jon McLoughlin: JMcLoughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook