| Congratulations are in order for the 2025 Fab 50, our annual editorial listing of the top fabricators serving the trade show industry. The showcase offers a who's-who report for event marketers, but also digs into the who-does-what, company by company. Major themes across the applications this year included capabilities like economic agility, R&D, world-building and, as expected, sustainability practices and certifications. |
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Leadership
10 Minutes With Jon Wolff, Senior Global Events Manager, Lenovo
Watch as we discuss trade show strategy for 2025, engagement tactics, budget (and tariffs impacts) and "intentional design"… Read More |
Sustainability
How MegaFood’s Expo West Booth Solved for Sustainability
The plant-based vitamins and supplements company selected decor and materials that didn't break the bank or sacrifice storytelling or sensory appeal… Read More |
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Wellness
Six Travel Hacks from Trade Show and Event Pros
From "ditty bags" to hot-cold therapy to visualizations, and more, the industry's road warriors share their secrets to being comfortable and focused… Read More |
Design
Q&A: Inside Singapore's 'Little Red Dot' at Expo 2025 Osaka
Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the "Little Red Dot,” makes a powerful visual statement at Expo 2025 Osaka… Read More |
Partner Content
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The Minimalist Booth: Why Less Is More in 2025
In our modern age, overstimulation has become the norm. The real and digital worlds around us roar a constant barrage of noise, motion, messaging, and distraction, with little down time or relief. Nowhere is this intensity more concentrated than the trade show floor: beneath the glaring lights and the thrum of relentless activity, brands clamor for attention, digital screens beg for visibility, and conversations fight to be heard... Read More
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Field Report
More Experience Design Ideas from the Expo 2025 Pavilions
Just as it’s impossible to see everything at Expo 2025 Osaka in one day, it’s hard to highlight outstanding experiential and engagement design in one story… Read More |
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| Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com. |
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