Is your booth approachable? We're seeing the softer side of exhibiting at shows this summer, with brands leveraging animal personas for story-driven product showcases, leaning into cardboard for a lighter touch and look, and encouraging attendees to dig in the sand. Booth builds aside, you can always play with scale, like serving up tiny snacks, a trend that emerged from the 2024 Fancy Food Show, according to Eater.

Field Report
Demos, Design, Swag: Six Exhibit Trends from SuperZoo 2024
We scoped out all the hidden gems amid the nose prints, doggy drinks, pet tech, and 18,000 pet industry professionals at the Mandalay Bay Convention Centers… Read More

Ideas
Small But Mighty: How Modest Booths Can Steal the Show
How often do attendees avoid walking down an aisle because it feels like an empty tunnel of doom? We explore how a variety of exhibitors lure them in… Read More

10 Minutes With...
Q&A: John Vertin of Skout's Honor Pet Supply on 'Inviting' Booths
We caught up with the brand's exhibit program manager at the Mandalay Bay Convention Center to talk sponsorships, showfloor vibes and having (strategic) fun… Read More

Trends
Inside the AI Evolution at Trade Shows and Events This Year
From the early experiential adopters of "AI" to the most promising engagement strategies surrounding the tech today, we explore what's changed in just one year… Read More

Partner Content

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News Briefs
Trade Show Industry Updates: News, Data, Trends
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates… Read More

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Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: [email protected].

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