EventMarketer BUZZ: Your biweekly Feed of All Things Experiential

09.21.23

Have you heard about The Neu Project? This group of event profs is on a mission to create more inclusive event experiences for neurodivergent attendees. Check out their practical handbook, "An Event Professional's Guide to NeuroInclusion."

Outdoor Retailer is Revamping its Trade Show Format in '24

Outdoor Retailer will overhaul its trade show and event strategy next year with the launch of a Hosted Buyer program, new design and innovation event, and expanded consumer experiences. OR director Sean Smith discusses how the team is preparing for a year of growth… Read more.

Wine Fans Belly up to FOX's Mars Bar for a Cosmic Tasting

Roving astronaut street teams, futuristic wine tastings and a robot dog were all part of the action during FOX’s experiential campaign for “Stars on Mars.” Show talent, press and fans were welcomed to the “Red (Wine) Planet” for an otherworldly experience touting the series… Read more.

Skyward Storytelling: New Best Practices for Drone Shows

Drone show performances have become more affordable, and as a result, more pervasive. But with growing concerns around ads taking over the skylines, brands have to be intentional about their approach. We break down five insights on using drones to amplify messaging… Read more.

Coke Finds its Groove with a New 'Sips & Sounds' Festival

With the launch of its proprietary Sips & Sounds music festival, Coca-Cola poured itself a tall glass of victory, having leveraged the Austin-based event to localize its global music programs and simultaneously engage multiple parts of its business. Inside the refreshing strategy… Read more.

All it's 'Cracked' up to be? CMOs Discuss Color of the Year

And BEHR’s 2024 Color of the Year is... Cracked Pepper, a moody gray hue selected based on consumer research. CMOs from the paint brand and longtime cohort The Home Depot weigh in on their partnership, the annual campaign’s evolution and its experiential elements… Read more.

Even more buzz:

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Kait Shea, Editor, [email protected] | Alex Chung, Sales Manager, [email protected]

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