 |
| 06.29.23 |
|
She's a Barbie girl and we're all just living in her Barbie world. Or as one Twitter user put it: "The devil works hard, but Barbie's marketing team is INSANE." From an outrageous Malibu Dreamhouse listed on Airbnb, to retail partnerships, to activations, to a themed hotel, the globe's most famous doll is painting the summer hot pink.
|
|
|
|
|
|
|
 |
Go Inside the 'World's Most Utterly Inefficient Cocktail Bar'
With a nudge and a wink, Hendrick’s Gin cruised into the Miami Grand Prix F1 race to add whimsy to the event (like actors juggling cucumbers) and keep fans cool with handcrafted cocktails that were shaken, strained and poured from the top of its three-story watering hole… Read more. |
|
| |
 |
Are FYC Emmy Events the Next Hot Experiential Property?
On the heels of its merger with Showtime and with a vast library of content to promote among voters, Paramount+ gave its “For Your Consideration” Emmy event a modern twist that placed ample experiential touchpoints, and “explorable” series-themed vignettes, front and center… Read more. |
|
| |
 |
Podcast: Exploring the Rise of the Sober-Curious Movement
In the latest episode of EM’s Event Peeps podcast, the CMO of non-alcoholic beer brand Best Day discusses the sober-curious movement and how it’s impacting events: “Producers are realizing that this is a very viable category, and I need to address this with my guests”… Read more. |
 |
Sponsorship: Why Ritz is Targeting College Basketball Fans
A new Toasted Chips flavor and a penchant for engaging passionate college basketball fans prompted a playful activation from Ritz at the NCAA Final Four Fan Fest, where its 20-foot-tall “hoop tree,” branded swag, a 360 video op and samples kept attendees satisfied… Read more. |
 |
REVOLT is Transforming its Summit into a Hip-Hop Festival
Black-owned media network REVOLT—and its shiny new events division—are preparing to turn the brand’s annual storytelling summit into a hip-hop festival that will “be like putting on VR glasses and walking through who we are as a company,” according to its VP of events… Read more. |
|
|
|
|
|
|
|
| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
| Subscribe to Event Marketer | Marketing Resource Directory
    
|
