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| 06.16.22 |
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In need of some good news? Try this on for size: A Yale study has found that attendees of mass gatherings like music and arts festivals report "profound social connection extending to all of humanity that can persist long after the event."
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Paul Mitchell Lures Beauty Experts Into its 'Secret Garden'
A smart combo of physical and digital touchpoints helped Paul Mitchell bring the “wow” factor to Ulta’s Beauty Field Leadership Conference, where its sustainability-themed footprint was a standout. But the brand wanted to be more than the “pretty booth” on the show floor… Read more. |
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Barone Fini is Floating Wine Fans Over its Vineyard Via VR
Call it a basket case: A new pinot grigio label features wine brand Barone Fini’s family crest replaced by a hot air balloon. So the brand is leaning into the positioning and driving sampling at balloon festivals with a VR “flight” over its vineyard, experienced inside a real gondola… Read more. |
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No Sweat: MyFitnessPal's First Event Nets a Reach of 130M
From gut-health consults to expert-led workouts, MyFitnessPal’s event touchpoints were designed to connect with, and leverage the reach of, fitness influencers, media, trainers and chefs in an effort to change outdated brand perceptions and bring “joy” to wellness… Read more. |
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Q&A: 'We Were Able to Double Down on What Was Working'
Sports business media network Boardroom has yielded impressive growth since launching in 2019. So we tapped CMO Sarah Flynn for her insights on navigating Web3, the brand’s social-first philosophy, community-building tactics and harnessing the power of owned events… Read more. |
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Showtime's Hotel Takeovers are Master Classes in Design
Leaning on a multidimensional and multisensory strategy, Showtime sliced through the crowded entertainment space with its “First Lady” hotel suite takeovers at Ritz-Carlton properties. Attendees lived the life of an iconic FLOTUS inside the meticulously-curated spaces… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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