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| 04.06.23 |
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Ask any event marketer how they landed in the field and they'll tell you they "stumbled into it." But experiential marketing degree programs are finally cropping up in the U.S.—and professors are calling on the industry to support the next generation.
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Guinness Turns Good Times into Giveback for St. Paddy's
Who says St. Patrick’s Day shenanigans can’t be used for good? As a parade sponsor in multiple cities, Guinness invited revelers to “Surge Together” this year with kinetic tile installations that harvested energy from footsteps and dancing to give back to local communities… Read more. |
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Embed, Bath and Beyond: Kohler Earns Top Honors at KBIS
With a 15,000-square-foot booth that married its 150-year history and future ambitions, Kohler enveloped attendees at the Kitchen & Bath Industry Show in a pastel-drenched footprint anchored by “Come All Creators” messaging, ultimately scoring the Best in Show… Read more. |
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PetSmart Merges Football and Furballs on its TAILgate Tour
How do you take a local sponsorship national? Take a cue from PetSmart, fresh off of a 30-stop “MVPets” mobile tour that engaged football-loving pet parents at retail locations with everything from personalized pet “trading cards” to a human-sized hamster wheel challenge… Read more. |
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Meet 10 Event Profs Powering the Evolution of B2B Events
Introducing the 2023 B-to-B Dream Team! This year’s honorees represent a group of industry heavyweights on the frontlines of the b-to-b event industry’s metamorphosis. And they’re leading the charge with a keen eye toward sustainability, empathy, representation and balance… Read more. |
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How adidas Pulled a Bait and Switch at the Men’s World Cup
As a top-tier FIFA Men’s World Cup sponsor, adidas was in a position to make a bold statement on a global stage. And so it did—with sand murals dubbed the “Beach Club Billboard” that drew fans’ attention to female athletes and reminded them that “the game has two halves”… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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