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| 04.20.23 |
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Sunshine and sampling season are upon us.
Might we suggest stealing a bite of strategy from the SXSW activation menu?
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How Brands Got Their 'Bearings' at the 2023 NY Auto Show
Our tour of top booth experiences at this year’s New York International Auto Show offers a glimpse of modern trade show trends in action. See how leading exhibitors delivered interactive activities, thrill rides, design inspo, sustainable builds, inclusive programming and more… Read more. |
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To Tout 'Marie Antoinette,' PBS Lets Fans Eat Cake (Pops)
PBS popped up in Santa Monica to bring Versailles glamor to consumers downtown in an effort to drum up buzz for its series "Marie Antoinette." The activation included period-inspired makeovers inside a mobile trailer, plus regal photo ops and branded cake pops and cookies… Read more. |
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Fore! See How NBC Sports Replicated an Iconic Golf Hole
To make golf more approachable and bolster tune-in for THE PLAYERS Championship, NBC recreated a famously challenging hole from the tournament course and invited consumers to participate in a series of low-key sports challenges that yielded one winner a VIP trip… Read more. |
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Paramount+'s Logo Inspires a Live Content Library at SXSW
With a “mountain” of content to promote, Paramount+ leaned into its logo at SXSW 2023 with a three-floor, ski lodge-inspired environment. Photo moments, specialty cocktails and themed vignettes gave fans a chance to explore their favorite series along a self-guided journey… Read more. |
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Targeting Pickleball Fans? 4 Tips for Sponsorship Success
Consumers’ interest in pickleball is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. Carvana and Best Day weigh in on best practices for engaging “picklers”… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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