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| 11.03.22 |
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'Tis the season to get crackin' on your holiday marketing strategy. And in the era of #TikTokMadeMeBuyIt, it's worth browsing the social platform's downloadable playbook.
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Don't Be Trashy: Thomas' Marks Year Two of Trail Cleanups
Breakfast brand Thomas’ returned to the Pacific Northwest to host two volunteer trail cleanup events in partnership with local nonprofits. Efforts included beautification, trash removal, weeding and making accessible pathways. As the brand puts it, “It’s not all about Thomas’”… Read more. |
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Influencers Party Like it's 2099 at Prime's 'Peripheral' Event
In-world immersions are trending hard among entertainment brands and Prime Video leaned into the concept with an invitation-only activation for content creators that brought its series “The Peripheral” to life—and used gamification to encourage attendees to post along the way… Read more. |
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Partner Content
How can events & experiences prepare for the future of the metaverse?
Many are still figuring out what the metaverse holds in store for the future–and more importantly, what it means for their brand activations, events, and business offerings. n•Spiro™, a thought leadership platform from Spiro, sheds light on how to embrace the future now–regardless of your current role in the metaverse. |
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Masks & 'Mischief Meters': Halloween Events Haunt Roblox
Brands like Cheetos and Urban Decay took to the digital realm to mark spooky season this year, offering consumers gamified experiences that spanned Halloween-themed retail drops to earning points on a “mischief meter” for an opportunity to virtually TP the neighbor’s yard… Read more. |
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Wyman's on Mobile Tours: The Juice is Worth the Squeeze
Take baby steps. Build loyalty from the ground up. Don’t overdo the swag. These are just a few of the pro tips Wyman’s brand manager shared after wrapping the company's second mobile sampling tour, which this year made stops at events ranging from road races to festivals… Read more. |
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iHeartMedia Weighs in on Being 'Fearless' in the Metaverse
Part two of our metaverse discussion with the heads of marketing from iHeartMedia and State Farm offers insights on the power of co-creation, relinquishing some control, willing to be “fearless” and activating in a space that requires a consistent test-and-learn approach… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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