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| 10.21.21 |
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In this digital-heavy era of experiential marketing, it pays to have a dedicated brand community that can lend credibility to a company's marketing strategy, amplify reach and dial up engagement. Five tips for making it happen.
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Consumers Lend an Ear to FX Network's Sound Sculptures
To drive home the message that its content is available for streaming on Hulu, FX built three interactive sound sculptures that allowed passersby to take a self-guided journey through the installations. The brand's goal was to deliver maximum throughput with minimal crowding… Read more. |
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Back to Reality: Eight Pro Tips for Nailing the Reverse Pivot
The “p” word is back, but it’s not what you think. Meet the “reverse pivot.” As in-person events return, marketers are challenged with taking virtual programming developed during the pandemic out into the real world. Four experts weigh in with tips and takeaways for success… Read more. |
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Partner Content
5 Visual Event Experiences That Are Trending Now
Virtual, live, or hybrid, experiential marketers today must be ready for anything. Creative visual experiences like illustrated notes, building illustrations and visual thinking workshops can help you breakthrough burnout and build engagement. The artist team at Ink Factory spotlights these and more pandemic-proof visual experiences that are hot right now. |
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Experiential Made Brands the Belles of the Governors Ball
Music fans came out in droves to celebrate the 10th anniversary of the Manhattan-based Governors Ball, and sponsors were there to amplify the revelry. From Bacardi to Coinbase to Honda, brands approached the festival with an eye toward customization and camaraderie… Read more. |
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You're Not on Mute: How EMS Made an In-Person Comeback
Event leaders gathered in person this month for the industry’s family reunion—the 19th annual Experiential Marketing Summit. Exploring a new chapter of events, attendees experienced keynotes, breakouts, an awards gala, an exhibitor hall and the joy of seeing old friends… Read more. |
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Why YSL Beauty Offered Gen Z the Red-Carpet Treatment
Forget the celebrities, influencers and industry insiders. At this year’s New York Fashion Week, YSL Beauty took it to the streets to engage young, everyday consumers and spread the word about its latest product launch. Here’s how the brand gave attendees 15 minutes of fame… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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