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| 10.20.22 |
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Brands go where the fans go. And right now, fans spanning a multitude of passion points are heading to the metaverse. So we asked State Farm and iHeartMedia execs to give us the scoop on their new iHeartLand Roblox activation. Check out the two-part Q&A.
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How Bose Got Influencers to Line up for its Earbuds Demos
The select New York Fashion Week influencers in attendance at Bose’s launch event for its new noise-cancelling earbuds could have been doing everything from dancing to having a pour-over cocktail crafted—but most of them prioritized the brand’s experiential product demos… Read more. |
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Benefit Offers a Mini Masterclass in Influencer Engagement
Support the local community. Offer a plus-one. Make it hyper-personal. Just a small taste of the insights Benefit Cosmetics shared following its successful trip to Hawaii with a squad of “Benebabes.” Read the brand’s tips for engaging tastemakers—and keeping them posting… Read more. |
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Partner Content
Don’t just move with change–get ahead of it
n•Spiro™, a thought leadership program from Spiro, will help you gain a competitive edge through pan-industrial intelligence through actionable insights and foresights. With consumer behavior and marketplace shifts happening rapidly across industries, it’s easy to get swept away by the most current trend or innovation. |
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Wayfarers on, Baby: Ray-Ban's Rooftop Shows Lure Gen Z
With music as a key component of its brand DNA and its sights set on Gen Z, Ray-Ban partnered with music venue Elsewhere on a rooftop concert series promoting its new Wayfarer Colorblock Collection, with artists sporting the special-edition shades during their sets… Read more. |
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LGBTQ+ Activations: 'Words, Signage, Setup—It All Matters'
Yahoo’s global “Let’s Glow” Pride campaign, which wraps Oct. 29, is part of a 360-degree effort by the media company to support and celebrate its LGBTQ+ employees and consumer audience through experiences that serve as safe spaces. The brand’s diversity chief weighs in… Read more. |
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Our Review of the 2022 SEPHORiA Virtual House of Beauty
We attended Sephora’s virtual beauty convention for a second year in a row to see how the brand evolved its digital engagement strategy for the flagship event, and implemented lessons learned in 2021. Gamification, inclusive programming and the metaverse were all on tap… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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