07.22.26 NEWS & CASE STUDIES EM B-to-Beat: 7/29/2026 body { font-family: Arial, Helvetica, sans-serif; color: #333333; background-color: #f9f5f2; } a { text-decoration: none; } p { margin-bottom: 1em; } a[href^="x-apple-data-detectors:"] { text-decoration: none; color: inherit; } /* Keeps fonts sharp on browsers and Webkit… Read more Partner Content BEYOND BOOKING: 12 INSIGHTS ON CURATING THE RIGHT TALENT FOR B2B EVENTS Talent booking isn't just about big names — it's about the right fit. In this free guide from LEO Events, agents and brand-side marketers share what really happens before a deal is signed, how to match talent to your audience, and the decision framework top producers use to get it right every time. Download the free guide here. BEST PRACTICES & IDEAS Partner Content THE EXPERIENTIAL EFFECT: CREATING AN EARNED-FIRST MEDIA ENGINE FOR TODAY'S WORLD Great activations don't just look good — they generate coverage. This free guide from Pinnacle shows you how to build earned media into your experiential strategy from the start, with lessons from CES, Comic-Con, and F1 Miami and a practical framework for designing moments journalists and creators can't ignore. Download the free guide here.   ABOUT THE B-TO-BEAT The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Susanna Lione: slione@accessintel.com or Jon McLoughlin: jmcloughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook