Has the economy-induced angst set in yet? You’re in good company. The title of Forrester’s latest Trends Report alone is a sign of the times: “Choose Precision, Not Panic, When Marketing During Volatility.”

As the analysis points out, companies have battled a range of calamities over the last two decades. But the current trade war-based dilemma has presented a level of confusion and unpredictability that is “unlike anything CMOs and other business leaders have experienced in past crises.” Get a breakdown of the key findings here... And keep calm and carry on.