From McDonald’s citing its “growth of digital service” as the impetus for removing its self-serve beverage stations, to Taylor Swift’s swift release of the “Eras Tour” movie in theaters next month, to the iPhone’s new customizable Action button for even easier shortcuts, we’re certainly in an age of speed and convenience. And customer experience expert and author David Avrin, keynoter for Agency Forum on Nov. 2 at City Winery in New York City, says it’s a lens agency leaders should view the world through in every client interaction.

We sat down with Avrin for a sneak peek of his talk at our second annual gathering for agency executives. Check out our conversation here, and learn more about this year’s program and request your invitation here. “As we’re looking to forge, reestablish and solidify our relationships, we really need to understand what’s changed in their world,” Avrin says. “One of the ways to future-proof your business is by becoming ridiculously easy to do business with.”

So, let’s talk business—together. In the meantime, enjoy a refill with this latest edition of The Agency Leader. –Rachel Boucher, Head of Content, Event Marketer

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