Sponsored By:
07.30.23

As an event marketer, your world is evolving rapidly and you need big-picture perspectives, strategies to help your companies grow, insights on creating great teams, and an up-to-the-minute forecast of the economic and cultural trends that will keep your agency’s offerings ahead of the competition’s. That’s why we created the Agency Leader newsletter, a curated monthly recap of the most thought-provoking ideas, news, and research impacting the event industry today. We hope you enjoy this month’s articles, and stay tuned for our next edition.

–Jessica Heasley, Group Editor & Publisher,
Event Marketer

P.S. Are you a true Agency Leader? This November, we will once again convene the industry’s only conference produced specifically for agency executives, and the only gathering of experiential agency leaders focused on growth strategies, client retention, driving innovation and creating business value. 

Request your registration link to Agency Forum,
Nov. 2, 2023 at City Winery, New York City, today.
1 in 3 Marketers Say the Recession will Surpass COVID’s Marketing Impact

“While the world debates whether the recession is looming or arrived months ago, 78% of marketers say we’re already living in it,” says a recent Hubspot poll.
The First 100% AI-powered Event is Coming to Los Angeles

The creators of the February 2024 event AutonomousXP says AI will take the lead in decision-making, strategy, branding, and production, guiding every aspect of the event.
SPONSORED CONTENT
How are you elevating your creativity?
Creativity and innovation are the hallmarks of the experiential marketing industry, but event teams are more challenged than ever to continue raising the bar with less. Read these pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter.
Goldman Sachs Reports AI Could Raise Global GDP by 7%

AI will bring big changes to the global economy but despite fears among many marketing organizations that AI will replace jobs, leaps in automation historically create new jobs.
Spend an Hour with More Than 100 Case Studies of Experiential Excellence

Our Ex Awards feature profiles are live at eventmarketer.com and feature short profiles of all of this year’s winners. It’s like a playbook of all the steal-worthy ideas that worked last year.
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More of What We’re Reading:

CHEDDAR
Best of Inspiration: Sniffspot is Like an Airbnb for Shy Dogs
The best events solve pain points for their customers and attendees. We love the thinking behind this solution for dog owners tired of unpleasant public dog park experiences.

AMERICAN EXPRESS
Best of Collabs: Amex Teams Up With a Designer for NBA Draft Suit
Yep, NBA Draft Suits are a thing. And Amex is getting in on the action. This new partnership proves that there is no shortage of meaningful ways to align a brand with a sports platform.

FAST COMPANY
Best of Event Design: ‘Kaynemaile’ is Beautiful and Sustainable
When a costume designer found a way to make movie armor lighter, he stumbled upon a surprisingly sustainable material that could be a real show stopper at live events.
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