The Event Wire


:60 of Rio in Review [VIDEO]
With Rio nearly at a close and global attention shifting forward to PyeongChang and Tokyo, what should brands and sponsors be thinking about? GMR's Jamie Corr, VP - Olympic Consulting, weighs in on Rio takeaways and the benefits of aligning with the IOC's Agenda 2020.
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The Best of Rio 2016 Olympics Marketing
The buzz you’ve heard about the 2016 Olympics was probably about Zika virus, Gisele’s post-retirement…
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[Ebook] 7 Ways to Make Your Event More Strategic
Today, events are a key element of any successful marketer’s strategy. Are yours up to par?
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