Taking A Comprehensive Approach to Measurement

One of our primary goals is to make the metrics for

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New Year’s Resolution Marketing

New Year’s resolutions are often thought of as useless. They’re hard to stick to and often lead to a lot of disappointment. But what if we told you that you don’t have to feel that...

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Psychographics: Understanding Your Consumers on a Whole New Level

Psychographics is the classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

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Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)

A status report is a useful tool because it will keep your experiential marketing campaign on track, keep everyone engaged, and on top of things.

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On the Road with Carl’s Jr.

The Carl’s Jr. 75th Anniversary Tour honored the entrepreneurial spirit and dedication to service that made the Carl’s Jr. story an American story.

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Content: High-Tech Ideas from the Future of StoryTelling Fest

The Future of StoryTelling Fest filled the expansive reaches of New York City’s Africa Center from Oct. 7-9 with “something between a tech exhibit and a film festival, an amusement park and an arcade.” At...

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Why Spotify’s Weekly Election Events Registered with Millennials

For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight...

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How to Attract Millennials To Your Next Event

Because Millennials would rather spend money on experiences than on material purchases, they bring a lot of potential for driving attendance and profitability at live events. Learn how to plan your next event that draws...

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WHAT’S IN A WORD? A SINGLE WORD CAN MAKE OR BREAK YOUR CAMPAIGN.

The reality of our culture and marketplace today is that words are invented, re-interpreted, blacklisted, made taboo or spread like wildfire.

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10 Keys to the Perfect Site Visit

Your venue may be the most important factor in the success of your event. The right venue influences audience acquisition, brand image, attendee experience, virtually every logistical decision, and, of course, your team’s ability to...

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