Drive sample distribution Archives - Page 17 of 28 - Event Marketer
SoBe Skate Tour Promotes a Gravity Games Sponsorship
SoBe activated its sponsorship of the Gravity Games with an interesting mix of pre-event hype and at-event experiences that used a clear delineation of three distinct brands under one sponsorship umbrella. Before the event, SoBe got the program humming with a sponsorship of a related amateur skate park tour, tagged regional radio spots focusing on...
Kellogg’s Samples Pop-Tarts from an All-Terrain Freezer
A larger vehicle would have missed the mark. And we mean that. After all, Kellogg’s needed a sampling vehicle that was affordable, creative, and could easily get in and out of concert venues. Say hello to the All Terrain Freezer, the oversized mobile refrigerator the breakfast giant used to invade American Idol concerts. The objective? Serve...
Avon Pampers Tour Visitors with an Expandable Spa
Beauty giant Avon went mobile in 2003 to promote a new contemporary image, attract new users, and drive traffic to its network of Avon representatives. Spevco’s (quadruple-expandable) spa on wheels was segmented into three zones. First came the Relaxation Zone boasting comfy sofas, soothing music, the latest beauty mags, and branded visuals. At the Talk...
Altoids Celebrates Anti-Love on Valentine’s Day
The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe was the ultimate destination for anyone seeking a little rebellion against the oppressions of Valentine’s Day. The shoppes opened Valentine’s Day week in Chicago, Miami and New York City (with additional sampling programs in Seattle and San Francisco). Inside was a full-service coffee bar serving complimentary coffee, lattes...