Welcome experience sponsored by:

Kick off the day with fresh data points you can put to use right away in your 2024 pitches and RFPs. In our second annual Event Agency Business Outlook—created exclusively for Agency Forum attendees—you’ll get the latest projections on where agency investments are being made, how your margins will look in 2024, which industry sectors are still rebounding and, new this year, statistics you can use to showcase the measurable impacts of experiential to new and existing clients alike. All attendees—and only attendees—go home with the full report.     

Where, when and how clients buy from agencies has changed dramatically in recent years. In this revealing presentation, customer experience expert and bestselling author David Avrin will share new research documenting a profound shift in client preferences and expectations—and the impact it will have on your agency business. 

Artificial Intelligence will change the world and, of course, your event agency. We’ll start with a macro-overview on how AI is poised to shake up business strategies, and then dive into AI’s impact on the creative work triangle (speed, quality, cost), RFP responses, rate cards and tools. Discuss all the ways AI could impact your business so you’ll be ready when it does.

Agency Forum attendees always rave about the networking and how productive it is to talk shop with others who do what you do. This year, we’ve built in more opportunities to meet new people, reconnect with old friends and get quality time at the peer-to-peer function created just for agency leaders.

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A power panel on agency growth—where it’s coming from, what you need to do to harness it, and what resources you’ll need to tap into it. Plus, we’ll invite you to help us discuss the future of experiential marketing agency offerings, from blending digital and physical, to building client relationships through strategic partnerships, and how agencies need to shape-shift to drive growth. 

Sustainability is quickly moving from an RFP question to a client requirement. But creating sustainable events starts with the agency, from creating an internal sustainability team and curating local vendors to having a real plan that does more than deliver lip service. Hear the latest strategies for growing your sustainability practice, and debunk the mindset that green initiatives are always more expensive.

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Take in the stunning views of the Hudson River and Little Island while you enjoy a networking lunch with friends and peers. Engage in fun, structured networking activities that will have you workshopping common pain points with other experts, or grab a drink and let the conversation flow.  

Go inside the hearts and minds of your clients as we discuss—with them and you—growing long-term client+agency relationships. Hear about budget, timeline and procurement challenges, the unique pressures they’re experiencing, and how their approach to events has changed and evolved. Get candid insights that you can use to build and sustain vibrant business relationships. 

The past few years have had a ripple effect on event agencies, from loss of legacy knowledge, to resetting employee expectations and recruiting the right people for future growth. Our panel of people officers will discuss the state of the workplace—from comp plans, to the state of work-from-home, to attracting and retaining talent, to building and maintaining company culture. 

Roll up your sleeves with a guided peer-to-peer discussion on the industry’s hottest topics. Gather around your table. Or hop up and join a new one. Engage with our expert moderators who’ll be circulating around the room. This is your chance to ask the tough questions that are keeping you up at night, and hear how your peers are navigating similar issues.

Cap off the day with a killer view and a cocktail as you mix and mingle with your agency counterparts from across the industry.  

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