| Hello Kitty is headed to the racetrack this November. F1 Academy, a female-only racing championship, announced a partnership with Sanrio that will bring Hello Kitty and Friends to the Formula 1 Las Vegas Grand Prix. In addition to a merch collection and Hello Kitty Grandstands, themed activations will be available trackside, and Hello Kitty herself will join drivers at meet-and-greets. Will we see Hello Kitty livery next? |
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Fans struck “gold” at ABC’s takeover of Melrose Avenue in L.A., celebrating the new season of “The Golden Bachelor.” The activation took attendees on a walking tour of businesses along the iconic street and featured gold touchpoints, roses to collect and Mel’s Rose Diner, named after the show’s star, Mel Owens… Read more.
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“The most powerful form of marketing is when it’s carried by word of mouth and community advocacy. That definitely helps when you have a tattoo studio and word spreads, so we didn’t need to push it whatsoever.”
–Ryan Hill, Chief Brand Officer, CI Games
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Join Us in L.A. Next Week: On Wednesday, Oct. 1, we’re hosting a full-day, in-person Trendwatch seminar in Los Angeles, kicking off Experiential Marketing Month. You’ll have the opportunity to discover trends, learn from experiential marketers and connect with event professionals from your region. Learn more and register.
The Best Event Designs: The call for entries is now open for the 2025 Experience Design Awards, which recognize outstanding event design, innovation and environmental creativity across consumer activations, b-to-b events and trade show exhibits. The regular deadline is Oct. 17. Submit your entry. |
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