| Move over, Park City; hello, Boulder! After a long search, the Sundance Institute announced Thursday that the Sundance Film Festival will be relocating to Boulder, CO, starting in 2027. Sundance cited its need for more theaters and venues that can support the festival’s programming as one of the reasons for the move. |
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| American Eagle went full denim for its pop-up in Nashville that highlighted the brand’s signature jeans. Consumers who stopped by the Denim Deli placed orders for sandwiches, enjoyed live music and customized giveaways… Read more. |
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“We often oversimplify Gen Z and say that because of social media, because of phones, they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4… It means young people want to go out and experience something.”
–Ashley Schapiro, VP-Marketing, American Eagle |
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| The finalists have been announced, so it’s time to get your ticket to the biggest celebration of the experiential marketing industry: The Ex Awards Gala presented by project. We’re taking a trip back to 1960s Las Vegas to celebrate the year’s most award-winning people and programs across 29 unique categories. The Ex Awards isn’t the only unique experience at this year’s Experiential Marketing Summit—scroll through all the ways EMS will help you connect, discover, recharge and refuel for your big, bold future in events. We’ll see you in Vegas! |
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