| Lady Gaga dropped her new album “Mayhem” this month, and fans have jumped on the social media trend of recreating the “Abracadabra” music video choreography. Mastercard offered a dance class in New York City for superfans to learn the viral choreo, and to their surprise, Lady Gaga was watching behind the mirror, waiting to gift them tickets to the cardholder-exclusive Club Mayhem dance party in L.A. |
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| Visit Lauderdale popped up a beach-inspired oasis inside a shipping container to help winter-worn Chicagoans “break free” from the chilly weather… Read more. |
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“What keeps us relevant is mostly that we take a consumer-focused approach to everything… For us, the ultimate conversion tactic is having people taste the ‘juice.’ So wherever I can get trial to a relevant consumer, I’m all in.”
–Paul Coffey, Senior Brand Manager, Tullamore D.E.W. |
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| The finalists have been announced, so it’s time to get your ticket to the biggest celebration of the experiential marketing industry: The Ex Awards Gala presented by project. This year, we’re taking a trip back to 1960s Las Vegas to celebrate the year’s most award-winning people and programs across 29 unique categories. The Ex Awards isn’t the only unique experience at this year’s Experiential Marketing Summit—scroll through all the ways EMS will help you connect, discover, recharge and refuel for your big, bold future in events. We’ll see you in Vegas! |
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