EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
02.07.25
Super Bowl LIX is on Sunday, and Jason Kelce has already been spotted around town. In fact, the former Eagles player was all over New Orleans on Tuesday, as Marriott Bonvoy unleashed dozens of lookalikes. The fan who found the real Jason Kelce won VIP tickets to the game and a stay in the Courtyard Super Bowl Sleepover Suite. Well be in NOLA covering fan activations; drop us a line if youll be there.
📷 Photo of the Week
 
 
Daiya welcomed more than 500 New Yorkers into Crustbuster, a ’90s-inspired pizza rental store, to sample the brand’s dairy-free pizzas. Shelves were stocked with VHS cases featuring playful twists on popular movie titles that represented Daiya’s pizzas, like “The Slicefather,” “Dirty Dairy” and “Beauty and the Feast”… Read more.
🗨️ Insight of the Week
 
“While the word ‘classic’ is sometimes interpreted as dusty, or of the yesteryear, we’re showing people that it can very much be of the now—confident, bold, something that doesn’t go out of style. It isn’t trying to keep up with trends, but instead, it’s bucking them.”
–Devaunshi Mahadevia, Brand Director-Tanqueray Gin, Diageo North America
Fashion Events
How Non-endemic Brands are Crashing New York Fashion Week
One might say Goldfish walked so other outliers could run during NYFW. A growing number of non-endemic brands are shaking up the landscape. A look at the trend in action… Read more.
Sampling
Tanqueray Makes Gin Approachable with Tiny Tinis and Dirty Fries
The brand’s “Classic or Nothing” pop-up diner is activating at pop culture events to deliver a fusion of classics, from diner food to time-honored cocktails… Read more.
Holiday Campaigns
Five Brands Making (and Building) Valentine’s Day Connections
Valentine’s Day is right around the corner, and brands like Sweethearts, Princess Cruises and LEGO are seizing the opportunity to get consumers to stop and smell the roses… Read more.
Executive Q&A
Daiya CMO John Kelly Talks Nostalgia and Dairy-free Sampling
As part of its FOMOO (fear of missing out on dairy) campaign, Daiya turned a pizzeria into a retro movie rental store. Kelly shares on how it all went down… Read more.
Marketing News
The Brief: Welchs ‘Zero Bodega’ Pop-up and Glossiers Vending Machine
This week’s hot topics in experiential marketing cover an NYC-inspired bodega for Welch’s Zero Sugar juices, the Davos Neurodiversity Summit and Lunar New Year celebrations… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
The 2025 Experiential Marketing Summit program is here, featuring keynotes, workshops, interactive panels, networking experiences and more—all designed exclusively for corporate event and trade show marketers. Plus, the industry’s latest event tools and innovations will be on display in our Hall of Ideas. Don’t miss your chance to register now at the best rates of the year. Prices increase on February 9. Lock in your early-bird savings today.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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