EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
02.21.25
If beauty is in the eye of the beholder, Whataburger superfans should prepare to witness a masterpiece. Next month at SXSW, the fast food chain will bring original fan-created art to life with a unique gallery experience—the Whataburger Museum of Art.
📷 Photo of the Week
 
 
Not all superheroes wear capes. Complex scored points at NBA All-Star weekend with a sneaker-shaped decanter, exclusive content programming, and an 1800 Tequila x Mr. Flower Fantastic Agave All-Stars Pop-Up that offered a "fresh" intersection of sports, arts, music and sips… Read more.
🗨️ Insight of the Week
 
“Foot Locker's powerful return to NBA All-Star 2025 unites the best of basketball under one roof. We are reinforcing our position as the heart of basketball and sneaker culture. Our multi-brand, weekend-long activation is a testament to our relentless dedication to delivering a world-class experience for athletes, basketball fans, sneaker enthusiasts and the local community.”
–Frank Bracken, EVP & CCO, Foot Locker, Inc.
Sports Sponsorship
NBA All-Star 2025: Activations from Google, Nike, Amex and More
The NBA All-Star Game and its new mini tournament format received some harsh criticism, but when it came to brand activations and events, fans gave rave reviews… Read more.
Stunts
Brands from Cheetos to Tinder Are Helping Couples Say 'I Do'
No pressure—it's just the most important day of their lives. Ten ways brands have "officiated" wedding experiences for the boldest of consumers… Read more.
Marketing News
The Brief: Third Nipple Tattoos and Bridget Jones Radio
A San Antonio breast cancer survivor clinic gets around community guidelines on social media with a "permanent" experience, while Universal Pictures floods the airwaves… Read more.
Field Report
16 More Brand Activations, Parties and Stunts from Super Bowl LIX
From Marriott Bonvoy's Jason Kelce look-alike contest to Captain Morgan's takeover of Bourbon Street (err, Rum Street) we explore even more NOLA happenings… Read more.
Partner Content
Gladiator Productions - a new kind of event production company
As Gladiators, we don’t quit until every goal for our clients is achieved. From design & strategy to build & fabrication to event management & logistics, we will cover every base of your event from start to finish and back again.
💡 ICYMI Last Week
 
📌 EM Updates
 
Last Call to Enter the 2025 Ex Awards: The final deadline is this Sunday, Feb. 23, at Midnight ET. Take a close look at all of our categories, as there are even more ways to earn top honors this year. Among new spaces we’re recognizing are night-life events, fan convention activations, Olympic campaigns and auto-show booths, as well as an all-new category for small meetings. Show the industry what you've got. Enter here.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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