| On a day when brand love is in the air, fans are turning their backs on Poppi. As part of its Super Bowl campaign, the prebiotic soda brand sent full-size vending machines to dozens of influencers—a move that was not well-received on social media, with users calling it “too extravagant” and “out of touch.” To make matters worse, competitor Olipop joined the conversation, adding its own hot takes in the comments. |
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| Cheetos made quite the splash on the Mississippi River with its 300-foot “Cheese of the Seas” riverboat decked out in the brand’s signature orange that cruised around over Super Bowl weekend. The giant inflatable Chester Cheetah had passersby on the New Orleans Riverfront excitedly reaching for their cameras… Read more. |
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“Nostalgia is popular, so Crustbuster was a perfect intersection of driving awareness and trial of our product and tying it to something that is culturally aware. How do we find other moments that are resonating with consumers that we can insert the brand into in a creative way?”
–John Kelly, CMO, Daiya |
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Partner Content
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FREE Mobile Marketing Workshop March 4: Only 5 Seats Left
In-Person March 4 at Lime Media HQ! Join leading agencies and brand-side marketers for a deep dive into trends, ideas and insights on creating iconic 3D mobile marketing vehicles. This is an exceptional (and free) opportunity for your team to gain valuable mobile vehicle insights while discovering new ways to elevate your experiential campaigns. Request more information or sign up here—and learn more about the industry’s most innovative custom vehicles here.
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| The Ex Awards early deadline is THIS WEEK! Take a close look at all of our categories, as there are even more ways to earn top honors this year. Among new spaces we’re recognizing are night-life events, fan convention activations, Olympic campaigns and auto-show booths, as well as an all-new category for small meetings. Enter by Sunday, Feb. 16 to save $135 on your application. |
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