| Since the Timothée Chalamet look-alike contest that took New York City by storm, copycat events have popped up around the country, from the Glen Powell contest in Austin to the Dev Patel one in San Fran. Luggage brand Away is jumping on the trend with a social media campaign featuring winners of the look-alike contests sporting its suitcases. The tagline? “Even look-alikes travel with the real thing.” Well-played. |
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| CBS brought its hit action-drama, “Tracker,” to life with overnight events in Joshua Tree, CA, and New York’s Catskill Mountains. A tracking activity put attendees in Colter Shaw’s shoes as they hunted down 8-foot by 8-foot letter installations, which doubled as photo moments, that spelled out the show’s name... Read more. |
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“We focused on an authentic, curated list of influencers who have a connection to the show, so either they are fans themselves, have an entertainment lens or are outdoor enthusiasts. We handpicked [attendees] in that regard to make sure that it was a really genuine experience.”
–Ariel Parker, EVP-Marketing, CBS |
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Introducing the 2025 Experiential Marketing Summit Keynote: EMS is thrilled to announce that global creativity expert and author Phil Hansen will be kicking off EMS in April with an interactive presentation, “The Science of Limitations—Unlocking Creativity.”
The complete agenda will be announced in early January, but don’t miss your chance to register now at the very best rates of the year. Get after it! Prices increase on Jan. 1. |
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