EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
11.22.24
The New York City skyline lends itself to spectacular views, and Disney Cruise Line took full advantage on Tuesday for a waterfront christening celebration of its new ship, the Disney Treasure, on the Hudson River. Attendees enjoyed a Disney-themed drone show and a party at Pier Sixty with character appearances and immersive photo ops.
📷 Photo of the Week
 
 
Coinciding with the final leg of Taylor Swift’s U.S. Eras Tour, e.l.f. Cosmetics popped up in Indianapolis with “In My STEM Era,” a free, maker-centric event. Attendees could get complimentary makeup touch-ups, create friendship bracelets, digitally design a social media photo background and print their own tote bag... Read more.
🗨️ Insight of the Week
 
“It was an opportunity to educate people about the power of STEM and what Purdue is trying to do, and how will we get that 36 percent [enrollment] to 50... A large percentage of those who attend [Taylor Swift’s] concerts are women and young girls. So why not lean in where they are and give them a chance to learn with us?”
–Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Cosmetics
Cause Marketing
How e.l.f. Cosmetics Teamed up with Purdue University on a STEM Event
The “In My STEM Era” activation drew parallels between beauty and concert production, and the scientific fields behind them to inspire interest in STEM-related education… Read more.
Special Report
Subscriber Exclusive: Event Measurement in the AI Age
Discover how refined metrics, AI-optimized tools and an evolving landscape of influence are changing the way marketers work to prove a tangible return on their investments… Read more.
Awards
Just Announced: Winners of the 2024 Experience Design Awards
The EDAs recognize outstanding design, innovative builds, interactive tech and creativity across a variety of consumer-targeted and b-to-b events. Full coverage of the winners… Read more.
Marketing News
The Brief: Pepsi's COLAsseum, Paloma's Date Week and Barbie StreamHouse
For “Gladiator IIs” release, Pepsi invited fans to a Roman Empire installation in Times Square. Plus, dating app Paloma connected singles IRL, and Barbie got her smart home… Read more.
Partner Content

2025 FORECASTERS

Looking to the future of event marketing? Discover the top trends and predictions for 2025, including immersive experiences, personalization and sustainability. Stay ahead of the curve and learn how to elevate your events with data-driven insights. Don’t miss out—read the full article for expert forecasts and strategies!

Automotive Events
From Partners to Merch, Five Insights on Ford’s Raptor Rally Experience
Ford Raptor owners and enthusiasts are an active and engaged audience. Unlike other Ford-hosted excursions, this group shows up in their own vehicles ready for hot laps… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Introducing the 2025 Experiential Marketing Summit Keynote: EMS is thrilled to announce that global creativity expert and author Phil Hansen will be kicking off EMS in April with an interactive presentation, “The Science of Limitations—Unlocking Creativity.”
 
The complete agenda will be announced in early January, but don’t miss your chance to register now at the very best rates of the year. Get after it! Prices increase on Jan. 1.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook

Facebook Twitter LinkedIn YouTube Event Marketer