| Too early for Christmas? Hallmark Channel doesn’t think so. The network known for its romantic holiday movies packed a festive red bus with its most popular stars for a multicity Jingle Stop Tour that kicked off the Countdown to Christmas. ’Tis the season. |
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| ION encouraged soccer fans to “Take Your Shot” as part of its Fan ConnectION activation in Grand Central Terminal. Cheered on by brand ambassadors, participants aimed for the goal, and whether they scored or not, they came away with a cool action shot video that featured their chosen NWSL team... Read more. |
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“We wanted to do a measurement report afterward just to see what the online conversation was after the event from the content that people had created, and we ended up pushing it out farther than a week because people were still posting new content that was getting a lot of engagement. We considered that a big win-win.”
–Dawn McKenzie, Communications Manager, Ford Trucks |
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Introducing the 2025 Experiential Marketing Summit Keynote: EMS is thrilled to announce that global creativity expert and author Phil Hansen will be kicking off EMS in April with an interactive presentation, “The Science of Limitations—Unlocking Creativity.”
The complete agenda will be announced in early January, but don’t miss your chance to register now at the very best rates of the year. Get after it! Prices increase on Jan. 1. |
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