EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
10.03.25
For one day only, an Aldi store in the U.K. was rebranded “Cap-Aldi” in honor of Lewis Capaldi’s new single and tour. The Scottish singer surprised Nottingham shoppers by appearing on the store’s roof and putting on an impromptu performance. With today’s release of Taylor Swift’s album, hit us up if you have inside info of a pop-up show…
📷 Photo of the Week
 
 
Recognizing that a good hair day can make or break someone’s confidence, Method Haircare set up a retro salon in NYC’s Grand Central Terminal to offer commuters the chance to refresh their look with pro stylists and Hair Monsters… Read more.
🗨️ Insight of the Week
 
“While it’s the same experience across the board, geographically, these cities are all very far apart. It’s unlikely to be experienced twice, unless you’re a huge race fan and travel to many races across the U.S.”
–Pieter Graham, Director-U.S. Earned Media and Events, Lego Group
Multicultural Marketing
How Grand Marnier’s Ballet Fused Two Dance Styles at a Historic Opera House
As part of a strategic shift toward engaging younger, diverse consumers, Grand Marnier brought together hip-hop and ballet in the culture-forward “DS2 Remixed: The Ballet”… Read more.
Sports Sponsorship
Lego Goes ‘Off Track’ in Chicago and Charlotte to Drive Formula 1 Hype
Lego launched its F1 partnership with several touchpoints, like a family-friendly “Build the Thrill” pop-up that is traveling to U.S. races and cities with big populations of F1 fansRead more.
Marketing News
The Brief: BARKs Farmer’s Barket, Ryder Cup Live and AE x Tru Kolors
This week’s hot topics in experiential marketing cover a reimagined market experience built for pups, the Ryder Cup fan fest in NYC, One Bite Pizza Festival and an AE pop-up… Read more.
Trend of the Week
AI Agents Enter Events as Game-changing Assistants for Marketers
AI agents arent just a curiosity anymore. They’re becoming a member of the team, as marketers leverage them for event planning and assisting attendeesRead more.
Partner Content

Light Up Your Brand with Mobile Billboard LED Trucks
In a world where brand visibility is everything, Lime Media leads the charge with bold experiences—powered by the impact of our LED billboard trucks. We own & operate 75+ trucks hubbed around the nation and ready to put your message in motion, lighting up streets and stopping traffic with measurable impact. Read more.

Fan Cons
CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum
Fans of video game Lords of the Fallen are hard core, and CI Games knows its audience. So for Gamescom 2025, the video game developer invited fans to “mark their souls”… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Experiential Marketing Month is Live: Throughout October, we’re hosting a wide variety of learning and connection opportunities. Next week, Trendwatch is headed to Chicago on Oct. 8. Plus, join us for a digital class on Oct. 6, a webinar on Oct. 7, a meetup in St. Louis on Oct. 9, and the EM Editors’ Week in Review on Oct. 10. View the full EMM schedule and register.
 
The Best Event Designs: The regular deadline for the 2025 Experience Design Awards is in two weeks on Oct. 17. The awards recognize outstanding event design, innovation and environmental creativity across consumer activations, b-to-b events and trade show exhibits. Submit your entry.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com
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