04.15.26

Checklist
Building a Better Measurement Practice: The ROI-driven RFP
It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests for proposals that set the stage for event success… Read more

EMMC x EM
Guest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from Heidi Olson, an Experiential Marketing Measurement Coalition board member, tackles strategic planning… Read more

Metric of the Month
How to Make a 'Soft' Event Marketing Performance Metric 'Serious'
Event marketers are often accused of dealing in "soft" marketing metrics. Indeed, sometimes the magic of the moments created at live events are tough to quantify… Read more

On Demand
Five Conversations That Will Elevate Your Measurement Practice
From the fundamentals to the event organizer perspective to data-driven DEI to sustainability, check out our past LinkedIn Live discussions with the EMMC… Read more

ABOUT PERFORMANCE IQ

Performance IQ is produced by Event Marketer, the industry's largest resource on experiential marketing. Measurement best practices have been embedded in EM coverage since its founding in 2002. Each month, we're gathering insights from contributors and partners designed to help brands and agencies level-up their strategies.

For editorial questions, contact Rachel Boucher: rboucher@accessintel.com
For advertising opportunities, contact Jon McLoughlin: jmcloughlin@accessintel.com

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