| In our coverage of cybersecurity brand Wiz’s whimsical booth strategy this month, giveaways included branded socks themed around “unicorn status.” But the team received numerous requests from attendees for the faux (but familiar) CPG product and board game boxes that were reskinned with clever industry lingo—to take home and use as décor for their Zoom backgrounds. Bingo. |
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Trade Shows
How Wiz Traded Panic for Play at Cybersecurity Trade Shows
The doom of cyberattacks is real at security and tech trade shows, where dark colors and actors dressed as hackers dominate the show floor. But not in Wiz's booth… Read More |
Sustainability
How Mars Veterinary Health is Making Green Sponsorship Grow
At the North American Veterinary Community’s VMX: Veterinary Meeting & Expo, the world’s largest veterinary show, sustainability took center stage… Read More |
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Technology
Reporting to Work: An In-booth Metahuman Product Expert
How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? Meet ABBigail… Read More |
Ideas
Eye-Catching Booth Product Displays from Vision Expo West
Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas for the final time before it becomes one annual event in Orlando in 2026… Read More |
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Expert Q&A
10 Minutes With Jasmin Ozeri, Head of Strategic Events at Wiz
With previous event manager roles at Microsoft and AppsFlyer, she brings to her role a wealth of knowledge around designing interactive, themed experiences… Read More |
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| Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com. |
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