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Data from our forthcoming 2026 EventTrack report shows that audiences will attend more events next year than they did in 2025, including 57 percent of trade show attendees. It seems some shows are already experiencing an uptick.
The 2025 NAHB International Builders' Show in February reported its highest attendance in 17 years, and RSAC 2025 Conference in May and the recent Pack Expo and IMEX America shows all reported record attendance.
We dove into this data during our in-person Trendwatch seminars as part of Experiential Marketing Month (come see us in Dallas on Oct. 22), and a key takeaway from event profs was that customized content and engagement—really knowing who’s in the audience before they arrive on-site—will be a critical strategy to tackle moving into next year.
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Five Fresh Exhibit Design Ideas from Groceryshop 2025
The show has a signature vibe that is festival-meets-marketplace with thoughtful community building spaces and moments of delight that exhibitors helped contribute to… Read More |
How Exhibitors Engineered Engagement at Pack Expo 2025
From simulated factory tours to passion-point inspiration to eye-catching exhibit staff frocks, we explore booths that told unique large equipment and tech stories… Read More |
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IMEX America 2025: Five Takeaways for Trade Show Marketers
Transportive designs and overhead spectacles could be found in some of the most engaging booths at the annual show for the meetings and events industry… Read More |
Industry Pros Tackle Sustainable Design at IMEX America 2025
Sustainability has become a key thought leadership path at IMEX shows, serving as a benchmark and an evolving toolbox for the trade show and events industry… Read More |
Partner Content
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The Free Resource Every Exhibitor Needs
Save time, reduce stress, and boost results with Derse’s Official Trade Show Planning Guide. It’s your free roadmap to a better exhibit strategy, smoother execution, and measurable ROI. Use this proven resource to cut the chaos and plan with confidence… Read More
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Six Exhibiting Best Practices, Straight from Show Organizers
Amid generational shifts and evolving attendee habits, trade shows are increasingly investing in exhibitor education long before the doors open… Read More |
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➱ Have a new booth design to share?
➱ Should we come see your booth?
➱ Want to suggest a story idea?
Contact our editors |
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| Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Jon McLoughlin: JMcLoughlin@accessintel.com. |
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