Some of our top exhibit experiences on the show floor this season have involved moments of contrast. Michelin at MINExpo invited attendees into a cave for additional perspectives. Monster Energy at NACS tucked away its Monster Brewing zone in a lair, while competitor C4 served samples from a chilly, blue-hued ice bar. Studies show color can distort our perception of time—and in exhibit design that's a good thing, indeed.

10 Minutes With...
Q&A: Luiz Pustiglione of Caterpillar on a Brand New Build
It’s not every day that you need a foldout map to navigate a trade show exhibit… Inside the 56,000-square-foot Caterpillar exhibit at MINExpo… Read More

Field Report
How Brands Showcased Heavy Equipment at MINExpo 2024
The world’s largest mining event more than doubled attendance since its last rendition in 2021. We explore how brands put attendees in the driver's seat… Read More

Trends
Hot Flavors: Six Brands That Crushed Sampling at NACS 2024
While many offerings on display focused on the future of retail with the use of AI and technology, engaging sampling remained a key part of the show… Read More

Case Study
Inside Monster Energy's High-octane Exhibit at NACS 2024
Monster Energy shifted gears to rev up the excitement for its brand and sub-brands. "Our business is change," said Jeff Weise, senior director-event marketing… Read More

Partner Content

Find Your Next Event Partner
The Event RFP Superbook is the most-searched marketplace of event and trade show partners, products and services. Looking to launch something big in the year to come? Start searching for event agencies, exhibit builders, technologies, venues and more.

Briefs
Trade Show Industry Updates: News, Data and Trends
This month’s exhibit industry news digest featuring intel on research, trends, people and company updates… Read More

➱ Send us your booths, designs, and news
➱ Book us for a tour at your next show
➱ Get featured in the next Exhibit Strategies
Contact our editors

Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: [email protected].

Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook