| It has been the year of the "attractivation," with brand exhibitors leaning into in-booth engagements that feel a heck of a lot more like a thrill ride or carnival game rather than business as usual. And as we start to wind down the year, we decided to pay IAAPA Expo in Orlando a visit for some inspiration. Step into the theme park world's playbook with our tour from the show floor in our Instagram stories (@eventmarketer). |
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Experience Design Trends
How Instacart Leveled Up Booth Engagement with Gamification
At Groceryshop, a trade show for grocery and consumer packaged goods, Instacart made a bold visual statement with checkerboard patterns and bright, splashy colors… Read More |
Trade Shows
Steal-Worthy Exhibit Experience Ideas from Money20/20 USA
The world of money is changing fast, and Money20/20 USA is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience… Read More |
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Monthly Briefs
Trade Show Industry Updates: News, Data, Trends
This month’s exhibit industry news digest features product news, company wellness initiatives, acquistions, new hires, and a new convention center designation… Read More |
Engagement Strategies
Networking and Community-building Ideas from HLTH USA 2024
From AI-powered meetups, to gathering spaces, to games and holographic avatars, get inspiration for connection from the health ecosystem's expo… Read More |
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Fan Experiences
Top Booths from the 2024 TCS New York City Marathon Expo
The marathon set a new record this year, with more than 55,600 athletes competing on Nov. 3. How the runners, supporters and fans engaged with sponsors… Read More |
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Case Study
Inside DISH’s Team Summit Cityscape-inspired Expo Design
DISH’s annual expo brings together a global network of partners, retailers and vendors over three days in one space that this year leveraged kits and color wayfinding… Read More |
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| Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com. |
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