Trade show builders and exhibitors are bracing for the impact of tariffs on costs across the board. But amid the turbulent nature of the market, corporate brand exhibitors this year are taking a measured approach to their programming—thinking locally, focusing on the details, reimaging the mundane and, as we found at Licensing Expo, leaning into playfulness and wonder to get bang for the buck. Field Report 10 Booths We Loved at Licensing Expo 2025 Exhibitors like Hasbro, Warner Bros. Discovery, Universal, and more, created layers of experiences around their IP for attendees to explore… Read More Commentary Six Steal-worthy Trade Show Engagement Ideas From sweet reg desks, to anti-digital moments, to holographic product displays, we dig into the best moments across the show floor at Licensing Expo… Read More Green Lights 5 Ways to Create Sustainable Exhibits on a Budget The tide is shifting on processes and prices. We report on the latest developments and strategies exhibitors are implementing… Read More Field Report AI Threats, Ninjas and Baby Goats: Our Report from RSAC What exhibitors can learn from the complex but geek-out worthy global security show, which engaged more than 44,000 attendees in San Francisco… Read More Partner Content RSAC 2025: Unlocking Tomorrow's Cybersecurity Success The RSA Conference is the cornerstone of the cybersecurity industry, where innovation meets collaboration to tackle the ever-evolving threat landscape. As we prepared for RSAC 2025 in April in San Francisco, here are the key trends shaping the future of cybersecurity and actionable strategies to make 2026 a breakthrough year for your organization... Read More Fashion Dress Like a Rockstar: What to Wear to Trade Shows Can’t decide what your team should wear to a trade show? We look at the footwear, the fabric, and the changing dynamics of in-booth fashion… Read More ➱ Send us your booth designs and news ➱ Book us for a tour at your next show ➱ Get featured in Exhibit Strategies Contact the editors Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com. Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook