"The first thing that I ask is if the booth could talk, what would it say? If it supports the story, then it stays in the design. But if it doesn't support it, then it's just noise and needs to be removed," says Laine Mann, senior director-medical affairs congress lead at Stemline, a Menarini Group Company, and our 2024 B-to-B Dream Team captain. Read on for more insights on budgets, portfolios and experiential from our corporate trade show all-stars. 10 Minutes With Q&A: Keri Ibbitson of Philips Talks Sustainability, Heat Mapping "I've done the same core stack of events for several years, and there's always something new, and that's very refreshing," Ibbitson says… Read More Roundup RSAC 2024: Mirrors, Robot Cocktails and Sumo Wrestlers RSA Conference brought together more than 41,000 attendees and 600 exhibitors to San Francisco, May 8-10. Five things we heard and saw from the showfloor… Read More Case Study Inside Dematic's Use of Immersive Media at MODEX 2024 On a showfloor traditionally full of robots and heavy equipmment, Dematic's all-black booth was a decidedly digitally-driven experience… Read More Special Feature Meet the Trade Shows All-Stars: The 2024 B-to-B Dream Team Learn what's driving the strategies, and careers, of corporate trade show marketers from Boeing, Stemline, Square, UserTesting and more… Read More Ideas EMS 2024: Five Takeaways for Next-Gen Trade Show Exhibits A recap from a master class panel featuring experiential-minded trade show marketers covering sustainability, giveaways, content strategy and real-time insights… Read More Awards Trade Show Exhibit Winners from the 2024 Ex Awards The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry's most prestigious recognition program… Read More ➱ Send us your booths, design and news. ➱ Book us for a tour at your next show. ➱ Get featured in the next Exhibit Strategies. Contact our editors. Exhibit Strategies is produced by Event Marketer, the industry's largest information resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com. Subscribe to Event Marketer | Marketing Resource Directory