After attending a live event, 87 percent of professionals say they're compelled to talk about the brand they experienced with their family, friends or coworkers, according to Freeman's latest Trust Report. And in this month's reporting, we explore how exhibitors are getting those conversations started through tactile design, play, and uber-premium swag. Best Practices How Exhibitors Leveled Up 'Core' Experiences at HIMSS25 We dive into the details at the 2025 HIMSS Global Conference & Exhibition in Las Vegas, from the coffee to the meeting spaces to the swag… Read More Design Trends Bubbles, Fur, Icicles: Top Exhibits at IBS and KBIS 2025  If you’re tired of designing exhibits within the confines of a brand's colors, you’ve got to come to Design & Construction Week 2025 for inspiration… Read More Demos Best Bites: Brand Stories Told Through Food at KBIS 2025 From the executive chefs, to the high-tech appliances, to "Grammy’s Brownies," we explore the most mouthwatering cooking and baking demos… Read More Ideas Top Exhibits at Toy Fair 2025: Embracing the Spirit of Play The show's much-anticipated return to the Javits Center in New York City saw more than 800 exhibitors and delivered on plenty of "squish" and delight… Read More Partner Content NAB 2025: Your Blueprint for 2026 Success The NAB Show is a whirlwind of innovation and a glimpse into the future of media and entertainment. As we gear up for NAB 2025 this April in Las Vegas, we wanted to share a few trends we believe will shape the industry - and your success - in 2026 and how you can translate them into a winning strategy for next year... Read more   Creative Strategy Embracing a Trade Show Theme: Ideas from VMX 2025 From poetry to color therapy, exhibitors leaned into the "Festival of the HeARTS" messaging at the North American Veterinary Community's annual show… Read More ➱ Send us your booth designs and news ➱ Book us for a tour at your next show ➱ Get featured in Exhibit Strategies Contact the editors Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com. Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook