"We're seeing a lot more color this year after being neutral for so long," Holly Hillis, designer account executive with Sherwin-Williams, told EM during Design & Construction Week in Las Vegas. We'll raise an in-booth brewed, foam-branded oat milk latte to that.  Field Report Expo West 2024: Sampling, Displays and Health Food Marketing We came. We saw. We sampled. Natural Products Expo West drew more than 65,000 attendees and 3,000 exhibitors, and served up plenty of booth inspiration, too… Read More Field Report Health Care: Six Design and Experiential Trends from HIMSS24 How brands brought to life their products, services and AI integrations that are improving the digital health ecosystems of hospitals through giveaways, games and signage… Read More 10 Minutes With... Q&A: Zac Kelley of Zimmer Biomet Talks Tech, Hybrid Events "Advanced technologies are playing a crucial role in enhancing engagement and measuring the effectiveness of exhibits," says Zac Kelley, manager-convention services… Read More Trends Our Report on the Top Exhibits at Design & Construction Week 2024 From glamour, to speakeasy doors, mood boards and samples mounted on trees, the co-located International Builders and Kitchen & Bath Industry shows kept us busy… Read More Partner Content Please Visit Us, Access TCA, at EMS #125! Just ask our clients! They’ll tell you we are a reliable partner that understands the power of exhibits in omnichannel marketing campaigns. Come to booth #125 and see the results of our collaborations. We build, install, dismantle, and provide meeting support. We bring brands to life—and we’ll be waiting to talk to you at EMS... WE BUILD! Green Minute Clinic Five Trending Topics for Sustainable Exhibits and Trade Shows  Following CES's major sustainability theme and green campaign launches by brands that leveraged its stage, we explore the latest headlines, buzzwords, and tactics… Read More Case Study Maximalism: Inside the GE Appliances 'Design District' Exhibit We dig into the vibrant vibes, high-designed café, makeup activation, matchmaking and in-booth doggy cuddle sessions packed into GE's mega KBIS booth… Read More ➱ Send us your booths, designs and news. ➱ Book us for a tour at your next show. ➱ Get featured in the next Exhibit Strategies. Contact our editors. Exhibit Strategies is produced by Event Marketer, the industry's largest information resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com. Subscribe to Event Marketer | Marketing Resource Directory