On the B-to-B Dream Team Panel at the Experiential Marketing Summit, honoree Joost Bijsterveld, who directs global customer experiences at Philips, talked about his team's focus on choreographing the attendee journey, inspired by the book, "The Power of Moments." With the opening of the 2025 World Expo in Osaka, Japan, an experience design global spectacle that takes place every five years, our own trade shows editor-at-large, Anna Huddleston, couldn't resist her moment to take a dream trip, where she explored the moments—big and small—within and across the pavilions. Inspiration awaits in her on-the-ground reporting that we serve up in this issue. Field Report Expo 2025 Osaka: Experience Design Ideas from the Pavilions Part architectural showcase, part trade show, part biennale, experiences at Expo are steeped in nations' personalities and storytelling… Read More Field Report Expo 2025 Osaka: 10 Moments We Loved, and Some We Didn't Among them: Live-wired content mixed in with historical artifacts, theme park-style thrills and kinetic LED architecture… Read More Best Practices How Caterpillar Inspired Attendees to Dig Deeper at Bauma A central experience point anchored the massive space this year featuring never-been-done-before demos and layers of tech… Read More Ideas Uber Retrofits a Press Event as an Exhibit for Consumers Uber transformed its Go-Get global product event for press into an engaging activation for consumers in New York City… Read More Briefs Trade Show Industry Intel: Company Updates, News and Data We round up convention center projects, research, awards, acquisitions, new shows and more… Read More ➱ Send us your booth designs and news ➱ Book us for a tour at your next show ➱ Get featured in Exhibit Strategies Contact the editors Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com. Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook