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| Field Report CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences Unexpected textures, appearances and pivots. Less intricate architecture and more thrills. Storytelling over information. Clear sustainable messaging and practices. CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s………Read More |
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| Trends CES 2024 Coverage: Scenes, Stories and Showstopping Booths from Las Vegas The annual CES is underway in Las Vegas this week, and under the theme “All Together. All On.,” sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some………Read More |
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| 10 Minutes With... Q&A: 10 Minutes with Stacey Gromlich of Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Her career began in journalism and eventually led to………Read More |
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| Field Report NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New………Read More |
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| Data Survey: Fortune 1000 Exhibit Budgets are Up, But so are Costs The reality of hard cost increases, surging labor pay and revised partner rate cards? Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of………Read More |
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| Best Practices CES 2024: Six Best Practices from the Kia Connected Home Booth In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and………Read More |
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| Trends CES 2024 Coverage: Theme Park-Style Thrills Take the Cake on the Showfloor Magic carpets? Marshmallow splatter? Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast………Read More |
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