This month, we focus on audience engagement—the new faces on the show floor, the evolving habits of attendees, and the bold messaging and tactics exhibitors are experimenting with to earn their attention. Look out for our coverage from VMX, which got to the "HeARTS" of attendees, and from the upcoming Toy Fair, which is embracing the evolving "business of play." Q&A Inside Bosch's Hands-on Work Site at World of Concrete 2025 EM couldn't resist doing some damage with a demolition hammer and, along with hundreds of attendees, found that opportunity within the 10,500-square-foot booth… Read More Measurement Three Ways Siemens Leverages Data to Evolve its Exhibits Stacey Gromlich, senior director-audience engagement and global events at Siemens, shares a multi-pronged approach to collecting and acting on feedback… Read More Trends Why Exhibitors Should Design for Trade Shows Influencers It wasn’t too long ago that social media influencers weren’t even considered media at trade shows and had a hard time getting press passes… Read More Field Report Vibe Check: Provocative Sets, Mirrors, and Community Building There are no complicated, multi-story exhibits at MAGIC/Project shows. Rather, it's all about attention-grabbing details to get attendees in a buying mood… Read More Partner Content Inside NRF 2025: Exclusive Insights from Retail's Big Show From innovative tech to experiential activations, NRF 2025 exhibitors showcased the future of retail. Our exclusive NRF 2025 trends reveals the critical trends shaping the future of commerce. Discover actionable recommendations and real-world case studies to create impactful experiences at NRF and similar events, driving strategic growth for your brand... Read More Sponsorships How Exhibitors Can Leverage Restroom Real Estate From wild postings, to product sampling, to high-tech mirrors, corporate trade show marketers are bringing campaigns to the one place everyone has to go… Read More ➱ Send us your booth designs and news ➱ Book us for a tour at your next show ➱ Get featured in Exhibit Strategies Contact the editors Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com. Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook