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| 10 Minutes With... Q&A: Aaron Conk of Delta Faucet on Exhibit Hospitality, AI and Data Ahead of the Kitchen & Bath Industry Show where Faucet will celebrate its 70th anniversary, we caught up with Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co., to talk what's keeping the industry fresh… Read More |
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| Field Report Ideas from the Fashion Industry: Five Exhibit Style Touches When the MAGIC apparel trade shows, Project and Sourcing at MAGIC, come to Las Vegas, it’s all senses, all the time. Here, we explore a showfloor that's more about moments of engagement than it is custom builds… Read More |
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| Trends Five Coffee Bar Tips and Ideas for Trade Show Exhibits Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit”… Read More |
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| Case Study Inside Mobileye’s Exhibit Strategy at CES and Beyond Mobileye’s CES presence for years focused solely on awareness. This year, it was about what's next. "You can tell the difference in the conversations, whether in interviews or with people who stop by," said Diane Be'ery, vp-marketing at Mobileye… Read More |
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| Tips Industry Perspectives: Five Questions About Next-gen Demos Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to new research. We explore how… Read More |
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| Data Four Business Travel Trends and Forecasts Impacting Events Event attendee numbers are back to pre-pandemic levels, but the latest trend reports and forecasts surrounding business travel and spending reveal some fresh speed bumps for event marketers to navigate… Read More |
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