The interactivity between human and machine is a theme weaving throughout the CES 2025 program. And yet, it’s a conversation that experience builders have been having for the better part of a decade.

Corporate trade show exhibit marketers told us in interviews this year (check out our 10 Minutes With archive) that they aimed to “humanize” their brands and messaging, that they were exploring “the right balance” between physical equipment and human interaction and that they were moving away from “turn and burn” strategies.

CES offers a window into which direction the exhibit industry is headed next, and as an Official Media Partner, Event Marketer is excited to deliver exclusive coverage of the show to our Exhibit Strategies community. Let us know if you'll be on-site: rboucher@accessintel.com.