Event Marketer's Exhibit Strategies
Exhibit pros gathered at the 23rd annual Experiential Marketing Summit in Las Vegas under the theme "Big, Bold Future," and in this issue, we explore all the ways you and your peers are putting this mindset into practice in trade show programs. Think: Fashion, show floor infusions, and strategic negotiations. 
Best Practices
15 Big, Bold Trade Show Ideas from EMS 2025 in Las Vegas
Here's a fast and furious digest of just some of the aha ideas—and frustrations—that might apply to your trade show program this year… Read More
Fashion
Dress Like a Rockstar: What to Wear to Trade Shows
Can’t decide what your exhibit team should wear to a trade show? We explore bold takes, strategic looks, and planning best practices… Read More
Field Report
Five Design Trends from the New York International Auto Show
From point of sale strategies to special appearances to themed flooring, we round up five exhibit design trends from the now 125-year-old show… Read More
Field Report
Things We’ve Never Seen at Trade Shows Until Shoptalk 2025
Disco balls, a dj, fog and lasers... This wasn’t going to be a regular trade show. Go inside Shoptalk 2025, a global event for retail and e-commerce in Las Vegas… Read More
Partner Content

RSA 2025: Unlocking Tomorrow's Cybersecurity Success
The RSA Conference is the cornerstone of the cybersecurity industry, where innovation meets collaboration to tackle the ever-evolving threat landscape. As we prepare for RSA 2025 this April in San Francisco, here are the key trends shaping the future of cybersecurity and actionable strategies to make 2026 a breakthrough year for your organization... Read More

Spotlight
B-to-B Dream Team 2025: Meet Michelle Martin
Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper… Read More
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Contact the editors
Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: [email protected].
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