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| 10 Minutes With Q&A: Erin Taylor of Oatly on Career, Activation and Life Hacks "Oatly, true to how we do things, is completely opposite," Erin Taylor, U.S. manager-experiential, said as we entered the Oatly Café at Expo West…Read More |
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| Field Report Ideas from NAB Show 2024: Sports, Classic Games, Live Music The ever-evolving landscape of media creation and consumption came to life on a very busy showfloor, powered by vibrant—and often analog—experiences…Read More |
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| Field Report Top Booths from NYIAS 2024: Subaru, Infiniti, Nissan and More The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints…Read More |
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| Sampling Tasty Tactics: Sampling Ideas from Expo West 2024 If there ever was a trade show that’s all about sampling, it’s arguably Natural Product Expo West that takes place at Anaheim Convention Center each spring…Read More |
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| Field Report 11 Brands That 'Charged Up' Booths at Electrify Expo Now in its fourth year, Electrify Expo is traveling to eight U.S. cities to connect EV enthusiasts with automakers and electric-focused brands. Our reporting from Orlando…Read More |
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| Data Takeaways from Freeman’s 2024 Exhibitor Trends Report After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most budgets will increase or stay the same…Read More |
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