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| 09.22.22 |
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Suddenly, the holidays are around the corner—and so are mounds of unused gifts. So Givsly has revived its "Season Without Swag" sustainability campaign to inspire brands and agencies to opt-out of material gifts from partners, and choose a nonprofit donation.
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Par for the Course: Hilton Plants a Hotel Suite on the Green
On a mission to show up in unexpected places and align its luxury hospitality services with a luxury sport, Hilton placed a self-sufficient pop-up hotel room directly on the course at two golf tournaments, complete with an array of amenities from across its 18-brand portfolio… Read more. |
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Drum Roll Please...Introducing the Top Agencies of the Year
EM’s listing of the Top 100 event agencies of 2022 has been unveiled! The 20-year-old recognition program annually reflects the changing needs of brands and marketers, and serves as a cheat sheet on “who’s who” and what differentiates one experiential shop from the next… Read more. |
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10 Fresh Ways to Apply Eco-Friendly Tweaks to Your Events
Sometimes it’s a series of small improvements, rather than sweeping movements, that add up to big change when it comes to building a more sustainable experience. And now more than ever, attendees are fully embracing—and even demanding—these adjustments… Read more. |
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TikTok Steals the Show on Honda's Remixed Concert Tour
The automaker reimagined its legacy Civic Tour this year, blending the best of its virtual and live programming, and leaning on partnerships with breakout TikTok musicians to reach young, multicultural consumers. Influencers, smaller venues and meetups were also on tap… Read more. |
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ICYMI: A New Podcast for Creators of the Brand Experience
Tune in to the inaugural episode of Event Peeps, the official EM podcast! In episode one, Erin McElroy, head of innovation for global events in IBM's experience marketing group, discusses reinventing legacy events, the health of the industry and the benefits of brand collabs… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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