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Your Bi-Weekly
Feed of All Things
Experiential

04.13.17

B-TO-B EVENTS

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

Editor
Kait Shea

Advertising inquiries
Jeff Fortmann
Chip Berry

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Norwalk, CT 06851

Tel: 203•854•6730
Fax: 203•854•6735

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An Access Intelligence Publication

Barilla Sponsorship Brings Something to the Table
Barilla took a bite out of the South Beach Wine & Food Festival with a two-pronged strategy aimed at reigniting pasta's relevance and the value of a shared meal. In addition to enjoying themed dining experiences, including an authentic spaghettata (pasta party), attendees could snag cooking tips from the brand's head chef and a team of employees. How Barilla is stepping up to the plate with tasty live experiences. MORE

Making the Most of One-to-One Meetings Planning ahead is the name of the game in b-to-b meetings these days. Five key tips for arranging meaningful one-on-one conversations. MORE

When Mascots Mastermind Bucket Lists A double-decker filled with basketball mascots prompted double-takes all over Manhattan as the characters checked off bucket list items. MORE

Please Stop Calling Millennials 'Entitled' Brands have a bad habit of misjudging millennials. Inside three programs that ditched stereotypes and captured the nuances of the enticing target.MORE

Event Safety: There's a Code for That? The third annual Event Safety Summit was brimming with insights on how to handle medical crises, fire regulations and weather-related risks. MORE

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