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Experiential

03.15.18

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

Editor
Kait Shea

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Jeff Fortmann
Chip Berry

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An Access Intelligence Publication

NBC's Fan Experiences Deliver the 'Best Feb Ever'
There's surprise and delight, and then there's NBC's 'Best Feb Ever' campaign, which took the tactic to a whole new level. To get fans amped up for Super Bowl LII and the Winter Olympics in PyeongChang, both of which the network broadcast during the month of February, the brand unveiled large-scale mystery boxes chock full of celebrities and sports experiences in four cities. See why NBC thought inside the box.MORE

Auto Show Sets Hot Wheels in Motion The 50-year-old toy brand zoomed through Toronto with a multi-generational engagement strategy and a series of life-sized vehicle installations.MORE

Amex Keeps Hoops Fans Posting up A blend of art installations and basketball-centric engagements offered NBA All-Star Weekend attendees a socially shareable playground. MORE

How Intel 'Democratizes' its Technology The brand's demo-rich Tech Lodge at Sundance offered three key lessons in creating industry event experiences with a people-first approach. MORE

Mars' Instagram-Worthy Salon 'ReTREAT' Skittles manicures and Altoids-infused blowouts were just a few of the services the candy brand provided at its sugar-coated salon pop-up. MORE